Visualizing the Social Impact of LinkedIn

on Viz for Social Good

An exploration into LinkedIn statistics and other ​studies to derive insights into the fruits of VFSG’s ​activity on the platform, and the connections that ​are made with existing and potential partners, ​volunteers, and funders worldwide.

The Power of Posting

Only 56% of charities and NGOs have a LinkedIn presence, which puts VFSG in a good place to compete for exposure ​among potential partners, volunteers, funders, the broader community. While VFSG posts slightly under once per week, ​along with the majority of charities and NGOs on LinkedIn, Viz for Social Good posts get above average mean and median ​engagement and click-through rates.


See the interactive chart below for a breakdown of posts by category, along with the mean and median engagement rate, ​CTR, and impressions for each type of post.

VFSG posts

on average

0.94

times per

week

NGO Posting Activity

The Lowdown on LinkedIn Followers

For a small organization (11-50 employees), VFSG’s 4,000 LinkedIn follower count is ​impressive (the average small NGO has less than 1,000). Looking at the calendar ​below, it’s clear and encouraging that with each post usually comes a flurry of ​interested contacts on LinkedIn. Further, studies show that LinkedIn users are 56% ​more likely than the average Internet user to donate to a charity.


The typical follower is a senior or entry-level employee of a large IT, research or ​educational organization, which is a great population to target for both volunteers ​and fundraising. Explore the charts to the right for more.

Followers by Seniority

Followers by Company Size

Followers by Job Function

Followers by Industry

The Gift of Global Service

VFSG’s LinkedIn followers hail from across ​the globe, with a heavy concentration in ​North America, Europe, Australia, and ​India.


Use the dropdown menu above to have a ​look at the global spread of volunteer ​submissions (both by volunteer country ​and the country served by the charity).